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Jul 10, 2013, 3:00 PM
What is it that compels people to use foursquare to "check-in" to their local Starbucks? Is it to hopefully earn a dollar off their cup of coffee? Sure, that dollar off is nice, but is there a deeper psychological reason? The answer is yes, people want recognition. The technique to this process has become quite the new buzz word...Gamification.
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Glendale Community College